{"id":936,"date":"2013-02-21T11:04:11","date_gmt":"2013-02-21T11:04:11","guid":{"rendered":"http:\/\/marniepehrson.com\/unplugged\/?p=936"},"modified":"2013-02-22T02:02:42","modified_gmt":"2013-02-22T02:02:42","slug":"getting-your-tribe-to-market-for-you","status":"publish","type":"post","link":"https:\/\/marniekuhns.com\/unplugged\/2013\/02\/21\/getting-your-tribe-to-market-for-you\/","title":{"rendered":"Getting Your Tribe to Market For You"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Kirk Duncan\" src=\"http:\/\/www.ignitepoint.com\/images\/kirkduncan-s.jpg\" alt=\"\" width=\"61\" height=\"62\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Leslie Householder\" src=\"http:\/\/www.ignitepoint.com\/images\/lesliehouseholder-s.jpg\" alt=\"Leslie Householder\" width=\"64\" height=\"62\" \/>On our <a title=\"create multiple revenue streams\" href=\"http:\/\/www.ignitepoint.com\/training\/revenuestreams.cfm\" target=\"_blank\">IgnitePoint.com creating revenue streams call<\/a> yesterday, Kirk Duncan of <a title=\"kirk duncan body language\" href=\"http:\/\/www.3keyelements.com\" target=\"_blank\">3KeyElements.com<\/a> and Leslie Householder of <a title=\"leslie householder\" href=\"http:\/\/www.ThoughtsAlive.com\" target=\"_blank\">ThoughtsAlive.com<\/a> both said they don\u2019t market. As a marketer myself, I\u2019ve watched these two with wonder, having spent some time with them personally, I can substantiate their claim. I\u2019ve said on more than one occasion, \u201cJust think what you could do if you marketed yourself!\u201d<\/p>\n<p>But I want to make one thing clear. Just because they say they don\u2019t market, doesn\u2019t mean that marketing doesn\u2019t get done. There\u2019s an intense amount of marketing that goes on around Kirk and Leslie. It just isn\u2019t them or their paid team doing it. It\u2019s their fans.<\/p>\n<p><a href=\"http:\/\/marniepehrson.com\/unplugged\/wp-content\/uploads\/2013\/02\/tribe-beyou600.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-952\" title=\"being a tribal leader\" src=\"http:\/\/marniepehrson.com\/unplugged\/wp-content\/uploads\/2013\/02\/tribe-beyou600-300x300.jpg\" alt=\"being a tribal leader\" width=\"300\" height=\"300\" srcset=\"https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2013\/02\/tribe-beyou600-300x300.jpg 300w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2013\/02\/tribe-beyou600-150x150.jpg 150w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2013\/02\/tribe-beyou600.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Now, much of this comes down to your definition of marketing. Both have web sites, have email lists, have Facebook pages. But so do millions of other people on the internet who don\u2019t have the following they have. Leslie has quite the intensive marketing system in place that goes to those who are already on her list. She has a compelling give-away. Kirk gives at least two free &#8220;Body Language Shows&#8221; each month to the public. All of this can be considered \u201cmarketing.\u201d But I know lots of other people who do similar things, and they don\u2019t have the following or generate the revenues Kirk and Leslie do.<\/p>\n<p>When Kirk and Leslie say they don\u2019t \u201cmarket,\u201d they\u2019re saying they aren\u2019t out there drumming up new business, paying for advertising, wracking their brains to find new ways to reach their audiences. They aren\u2019t constantly on Facebook and Twitter. They aren\u2019t creating Pinterest pictures and posting them in hopes that they\u2019ll go viral.<\/p>\n<p><strong>Why? Because their tribes market for them.<\/strong> For example, Kirk has appeared on local television on numerous occasions. As far as I know, he never sent a press release, never sought that out. One of his fans (whom I personally know) has a sister who used to work at the station, and she got her to bring Kirk on. He was such a hit, they kept bringing him back. His shows are largely filled by word of mouth.<\/p>\n<p>I\u2019ve been marketing Leslie for over a decade \u2013 without pay, without commission. Why? Because the woman changed my life, and in my book I\u2019ll never be able to repay her. And I\u2019m not the only one. When people feel that way about you, they spread the word about you. They do your marketing for you.<\/p>\n<p><strong>Make no mistakes, marketing MUST be done.<\/strong><\/p>\n<p>These two are fascinating examples of the power of tribe. And I want you to realize that both of them have those who love them and hate them. Especially Kirk. He can really polarize people \u2013 and he\u2019ll admit that to you himself. But what creates the intense \u201craving-fan-love\u201d for Kirk is that he\u2019s always full-on, no-holds-barred Kirk. And <strong>if you want to build your own tribe of raving fans, you have to stop worrying about what other people think.<\/strong> You can\u2019t be concerned about being PC. Yes, you\u2019re going to alienate some people. Some people aren\u2019t going to get you or like you or agree with you. And that\u2019s ok, because the more YOU you can be, the more you will draw to you the exact people who are resonating completely with you and your message. That\u2019s what goes viral.<\/p>\n<p>Nobody gets excited about drinking a cup of lukewarm water. Give me a cold glass on a summer day or give me a hot cup with a pack of hot chocolate on a cold one. But lukewarm isn\u2019t all that appealing unless you\u2019re thirsting to death.<\/p>\n<p>If you want to build a tribe and get your followers to market for you. Be hot, be cold, but don\u2019t be lukewarm.<\/p>\n<p><strong>Build a tribe while you write your book! Join my next <a href=\"http:\/\/www.CreateAWOW.com\" target=\"_blank\">Create a WOW Book Program<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On our IgnitePoint.com creating revenue streams call yesterday, Kirk Duncan of 3KeyElements.com and Leslie Householder of ThoughtsAlive.com both said they don\u2019t market. As a marketer myself, I\u2019ve watched these two with wonder, having spent some time with them personally, I can substantiate their claim. I\u2019ve said on more than one occasion, \u201cJust think what you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[61,27,88],"tags":[],"class_list":["post-936","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing-tips","category-tribe-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Your Tribe to Market For You<\/title>\n<meta name=\"description\" content=\"If you want to build a tribe of loyal fans who take your message viral, be hot. 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