{"id":4177,"date":"2016-03-18T08:00:17","date_gmt":"2016-03-18T08:00:17","guid":{"rendered":"http:\/\/marniemarcus.com\/unplugged\/?p=4177"},"modified":"2016-07-29T14:43:30","modified_gmt":"2016-07-29T14:43:30","slug":"gather-a-facebook-audience-from-your-blog-visitors","status":"publish","type":"post","link":"https:\/\/marniekuhns.com\/unplugged\/2016\/03\/18\/gather-a-facebook-audience-from-your-blog-visitors\/","title":{"rendered":"Gather a Custom Facebook Audience from Your Blog Visitors"},"content":{"rendered":"<div id=\"pl-4177\"  class=\"panel-layout\" ><div id=\"pg-4177-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-4177-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-4177-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>\u00a0<\/p>\n<p><a href=\"http:\/\/marniemarcus.com\/unplugged\/wp-content\/uploads\/2016\/03\/FacebookCustomAudiences.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4499\" src=\"http:\/\/marniemarcus.com\/unplugged\/wp-content\/uploads\/2016\/03\/FacebookCustomAudiences-300x251.jpg\" alt=\"facebook custom audiences\" width=\"300\" height=\"251\" srcset=\"https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2016\/03\/FacebookCustomAudiences-300x251.jpg 300w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2016\/03\/FacebookCustomAudiences.jpg 940w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Have you ever wished you could reach everyone who read one of your\u00a0blog posts? Or maybe you wish you could gather everyone who read a series of your blog posts on a certain topic? With Facebook's Custom Audience feature, you can gather a list of\u00a0people who have read specific blog posts or visited specific pages on your web site --<strong> without them even having to opt-in to anything.<\/strong><\/p>\n<p>The first thing you need to do is add the\u00a0Facebook Pixel to the header of your blog pages. <a href=\"http:\/\/marniemarcus.com\/unplugged\/2016\/03\/17\/install-facebook-pixels-on-wordpress-site\/\" target=\"_blank\">Here's how to add the Facebook pixel to your WordPress site in only\u00a0about 6 minutes<\/a>.<\/p>\n<p>Then, in this video I show you how to gather a custom audience of people who have read a series of blog posts. Once the list is large enough (20 or more people) you can run Facebook ads to these individuals. This is a great way to reach people whom you know are interested in your topic.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-4177-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-4177-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-4177-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-4177-1-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"textwidget\"><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n0-e17nFHg4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><a href=\"http:\/\/www.marniemarcus.com\/unplugged\/20min\" target=\"_blank\">Get your FREE 20-minute Facebook Ad Strategy session here<\/a>.<\/strong><\/p>\n<\/div><\/div><\/div><div id=\"pgc-4177-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0Have you ever wished you could reach everyone who read one of your\u00a0blog posts? Or maybe you wish you could gather everyone who read a series of your blog posts on a certain topic? With Facebook&#8217;s Custom Audience feature, you can gather a list of\u00a0people who have read specific blog posts or visited specific pages&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[133],"tags":[],"class_list":["post-4177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ad-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gather a Facebook Audience from Your Blog Visitors<\/title>\n<meta name=\"description\" content=\"Have you ever wished you could reach everyone who read one of your blog posts? 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