{"id":2358,"date":"2017-01-06T15:21:07","date_gmt":"2017-01-06T15:21:07","guid":{"rendered":"http:\/\/marniepehrson.com\/unplugged\/?p=2358"},"modified":"2017-01-06T22:38:59","modified_gmt":"2017-01-06T22:38:59","slug":"create-information-products","status":"publish","type":"post","link":"https:\/\/marniekuhns.com\/unplugged\/2017\/01\/06\/create-information-products\/","title":{"rendered":"Create Information Products: Leverage Your Wisdom-Serve More People"},"content":{"rendered":"<ul>\n<li><strong>Are you ready to stop trading hours for dollars? <\/strong><\/li>\n<li>Would you like to create more revenue streams without taking personal time away from your family?<\/li>\n<li><strong>Would you like to reach more people with your work and your message?<\/strong><\/li>\n<li>Would you like to help more people with what you do best?<\/li>\n<\/ul>\n<p>Information products and online training programs are a great way to do all of these. Downloadable information products can bring much needed cashflow into your business while you sleep or vacation.<\/p>\n<h2>Busting A Couple Myths About Information Product Creation<\/h2>\n<p><strong>Myth 1:<\/strong> Most people assume creating an information product or program has to take a long time. It doesn&#8217;t. Not if you have a system for creating it.<\/p>\n<p><strong>Myth 2:<\/strong> A lot of people also assume an information product wouldn&#8217;t fit well with their business. Even businesses built around physical products (like essential oils, clothing, makeup, extermination services) can all benefit from information products.<\/p>\n<p><strong>Myth 3:<\/strong>\u00a0Many feel like they aren&#8217;t an expert in anything and that no one would pay for an information product they would create. You&#8217;d be surprised at what people will pay to learn.<\/p>\n<p><strong>In my Free Training Series, &#8220;<a href=\"http:\/\/www.marniemarcus.com\/iptutorial\/\" target=\"_blank\">Is There An Information Product In You<\/a>?&#8221;\u00a0<\/strong>I\u00a0share ideas for determining if creating an information product is a good route for you. (You can get this free tutorial using the signup form on this page.)<\/p>\n<p>If you&#8217;re not sure if you are ready to create an information product, here are a few\u00a0questions to help you determine if you&#8217;re ready to leverage your knowledge or life lessons into programs and products.<\/p>\n<h2>Consider These Questions<\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-4957 alignright\" src=\"http:\/\/marniemarcus.com\/unplugged\/wp-content\/uploads\/2014\/08\/Are-You-Sitting-On-Gold--300x157.png\" alt=\"create information products\" width=\"432\" height=\"226\" srcset=\"https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2014\/08\/Are-You-Sitting-On-Gold--300x157.png 300w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2014\/08\/Are-You-Sitting-On-Gold--1024x536.png 1024w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2014\/08\/Are-You-Sitting-On-Gold-.png 1200w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/>1) &#8220;I help people solve what problem?&#8221;<\/strong> What problem do people struggle with that you can solve? You may help people solve multiple problems, but could you pick one?<\/p>\n<p><strong>2) &#8220;Who do I help?&#8221; <\/strong>Describe this person in as much detail as you can.<\/p>\n<p><strong>3) &#8220;I help them by\u00a0teaching them what?&#8221;<\/strong> Could you break it down into three steps or points?<\/p>\n<p><strong>4) &#8220;And here are the results they get&#8230;&#8221;<\/strong> What kind of results do people get from working with\u00a0you?<\/p>\n<p><strong>5) Name 1-3 people you have helped<\/strong>\u00a0who have received positive results from working with you.<\/p>\n<p>If you can answer those questions, you&#8217;re ready for my <strong><a title=\"How to Create a Product in a Week\" href=\"http:\/\/marniemarcus.com\/unplugged\/incomenow\/\" target=\"_blank\">system of creating products in a week or less<\/a>.<\/strong><\/p>\n<p>If you can&#8217;t answer those questions, here&#8217;s a little homework you can do to get ready to leverage your influence through my duplicatable product creation system.<\/p>\n<p><strong>1) Start a Focus Group<\/strong> &#8211; think of\u00a02-5 people who fit the audience you&#8217;d like to work with.<\/p>\n<p><strong>2) Take Your Focus Group through the Process &#8211;<\/strong>\u00a0Invite the list of people to participate in your training.\u00a0You might put them in a group and help them together in 1-3 phone calls. If you&#8217;d rather,\u00a0you can work with them\u00a0one-on-one. It doesn&#8217;t have to be as a group format. Offer participants your training\u00a0in exchange for them giving you feedback and testimonials (assuming they benefit from working with you).<\/p>\n<p><strong>3) Give participants an assessment before you work with them.<\/strong>\u00a0This is as simple as several questions asking\u00a0them to rate themselves on a scale of 1-5 in different areas that\u00a0relate to the problem you intend to solve.<\/p>\n<p><strong>4) Give participants\u00a0the same assessment again at the end of the training to see how they improved.<\/strong><\/p>\n<p><strong>5) Document the process. <\/strong>Record your calls. Hang onto any handouts or items you create for them.<\/p>\n<p><strong>6) Ask for testimonials.<\/strong><\/p>\n<p>Now you have a process. You know whether it works and you hopefully have some glowing testimonials you can use.<\/p>\n<p>Once you&#8217;ve done this (or something similar to it), you&#8217;re ready to offer training programs that can be resold as a product. To learn more about my free tutorial on preparing to create information products, <strong><a href=\"http:\/\/www.marniemarcus.com\/iptutorial\" target=\"_blank\">go here<\/a>.<\/strong><\/p>\n<p>If you&#8217;ve already watched the training series\u00a0and want to get started, <strong><a title=\"how to create a product in a week or less\" href=\"http:\/\/www.marniemarcus.com\/unplugged\/incomenow\" target=\"_blank\">go here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to stop trading hours for dollars? Would you like to create more revenue streams without taking personal time away from your family? Would you like to reach more people with your work and your message? Would you like to help more people with what you do best? Information products and online training&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[23,150,89],"tags":[],"class_list":["post-2358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-process","category-product-creation","category-product-launches"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create Information Products: Leverage Your Wisdom-Serve More People - Marnie Pehrson Kuhns<\/title>\n<meta name=\"description\" content=\"Want more revenue without taking personal time away from your family? 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