{"id":2224,"date":"2014-07-16T23:32:05","date_gmt":"2014-07-16T23:32:05","guid":{"rendered":"http:\/\/marniepehrson.com\/unplugged\/?p=2224"},"modified":"2014-07-29T19:27:04","modified_gmt":"2014-07-29T19:27:04","slug":"is-your-online-business-missing-this-important-ingredient","status":"publish","type":"post","link":"https:\/\/marniekuhns.com\/unplugged\/2014\/07\/16\/is-your-online-business-missing-this-important-ingredient\/","title":{"rendered":"Is Your Online Business Missing This Important Ingredient?"},"content":{"rendered":"<p>I&#8217;ve been talking to Light Bearers lately (folks who have a transformational method, system or message to share with the world) and I&#8217;ve been surprised at how many of them&#8230;<\/p>\n<p>a) Are re-inventing themselves.<\/p>\n<p>b) Aren&#8217;t sure what their niche is.<\/p>\n<p>c) Don&#8217;t have a good lead generator on their Web site to get people on their mailing lists.<\/p>\n<p>I&#8217;ll save items a and b for a future blog post, but for this one I&#8217;d like to zone in on the lead generator. A lead generator is something that you give people to get them on your mailing list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2226 size-medium\" src=\"http:\/\/marniepehrson.com\/unplugged\/wp-content\/uploads\/2014\/07\/followers-300x213.jpg\" alt=\"are people excited to follow you\" width=\"300\" height=\"213\" srcset=\"https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2014\/07\/followers-300x213.jpg 300w, https:\/\/marniekuhns.com\/unplugged\/wp-content\/uploads\/2014\/07\/followers.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The days of &#8220;subscribe to my newsletter&#8221; are long gone. Hardly anyone is going to deliver up their name and email address to you for your newsletter. Heck, most people aren&#8217;t even doing newsletters anymore because no one reads them&#8230; At best they&#8217;ll &#8220;save them for later&#8221; and never get back around to them.<\/p>\n<p>People are on information overload so whatever you offer them has to be incredibly tantalizing. I&#8217;ve been doing Facebook Ad Management for clients lately and it&#8217;s easy to track &#8220;conversions&#8221; with Facebook (if you know what you&#8217;re doing). By that, I mean, you can tell when someone fills out a form and reaches the download page for the free giveaway.<\/p>\n<p>Instant downloadables work best. Webinars and telecalls are okay, but they don&#8217;t convert as well as things that offer instant gratification. Some examples of this are:<\/p>\n<ul>\n<li>An Ebook that answers a pressing question<\/li>\n<li>A Blueprint that shows your visitors\u00a0how to do something they need to know.<\/li>\n<li>An audio that offers clear benefits and offers a solution to a need.<\/li>\n<li>A report that teaches or explains something your niche\u00a0needs to know.<\/li>\n<\/ul>\n<p>I think the reason why most Light Bearers don&#8217;t have lead generators is because they don&#8217;t know what the giveaway\u00a0should be. They aren&#8217;t sure what to put in the giveaway. They don&#8217;t want to give away too much, but they also need to give away enough.<\/p>\n<p><strong>If you need help crafting your lead generator, get my FREE video tutorial on &#8220;<a title=\"how to create a lead generator that sells\" href=\"http:\/\/marniepehrson.com\/leads\/\" target=\"_blank\">How to Create a Lead Generator That Sells<\/a>&#8220;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been talking to Light Bearers lately (folks who have a transformational method, system or message to share with the world) and I&#8217;ve been surprised at how many of them&#8230; a) Are re-inventing themselves. b) Aren&#8217;t sure what their niche is. c) Don&#8217;t have a good lead generator on their Web site to get people&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[35,88],"tags":[147],"class_list":["post-2224","post","type-post","status-publish","format-standard","hentry","category-light-bearers","category-tribe-building","tag-create-a-lead-generator"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Online Business Missing This Important Ingredient? 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